Box of "The Hug" wearable hot and cold gel pack with folded fabric pieces, pink background.

doodle to design ;
idea to
iconic

Dedicated to creating impactful visuals that drive brand success, from Branding to Packaging and beyond. Based in Auckland, Libby is your on-demand freelance design specialist, available as a project-based consultant — or to act as your in-house designer on a flexible basis.

  • Chief Marketing Officer ; Andrea Wilkins

    Libby has been fantastic to work with across a wide range of design projects for Spring Sheep Milk Co.

    She’s tackled everything from small design tasks, always delivering to a high standard, to two major projects: our specialty cheese packaging and our China brand guidelines with POSM.

    Her work has consistently captured our premium values while being practical for our team to implement, and she’s made the process collaborative and seamless every step of the way. It’s always a pleasure to work with her, and we look forward to future projects.

  • Marketing Manager ; Lynne Fogarin

    I worked with Libby as we transitioned from an internal to external design resource structure.

    Despite having no previous exposure to our business, Libby seamlessly picked up our project-based briefs and delivered quick, cost effective and on brief designs.

    Whether it be for concepting or permanent packaging I would happily recommend Libby for your design needs.

  • Co-Founders ; Natalie & Nikki

    Working with Libby was an absolute dream. From the very beginning, she just got it.

    The process couldn’t have been simpler. Libby nailed it on the first round, delivering a vision that felt like she’d been part of our team from the start. The packaging, in particular, has been a massive hit - everyone loves the box!

    We’ve had endless compliments on how beautiful and thoughtful it looks, and that’s entirely down to Libby’s incredible ability to take our brief and elevate it beyond anything we could have imagined ourselves.

    If you’re looking for a designer who understands not just aesthetics but the heart of your brand, Libby is the one. We couldn’t recommend her more highly!

  • Marketing Manager ; Angie Worsley

    Working with Libby has been a fantastic experience.

    Her creativity and attention to detail have elevated every project she’s touched for Locus, from impactful conference and tradeshow collateral including banners, posters, and brochures to sensational, engaging brand work that truly resonates with our audience.

    Libby has an incredible ability to understand our vision and translate it into stunning designs. We love working with Libby and can’t recommend her highly enough!

  • Director ; Sean Liu

    Libby is an exceptional designer! As a digital print company, we’ve worked with her as our project-based consultant for many years, and she consistently delivers creative, high-quality work with a quick turnaround.

    Her ability to understand our clients' briefs and collaborate effectively makes her an invaluable part of our team.

    Professional, reliable, and always on point—I highly recommend her.

  • CEO ; Natalie Skinner

    I reached out to Libby for a rebrand of my company, Functional, and she completely transformed it with a fresh, modern look.

    She started by selecting a vibrant new color palette and designed an elegant logo that perfectly represents my brand. On top of that, Libby created unique and eye-catching icons for my website that truly stand out.

    She’s been an absolute pleasure to work with—always quick to respond and full of creative ideas. She provided me with so many great options, and I couldn’t be happier with the final result. Highly recommend her!

  • Marketing Consultant ; Joanne Hall

    Doodle to design have created a website for my business that I am so happy with, and that gets a lot of compliments from my network. 

    I contacted Libby after becoming too busy to complete the build and launch of my website. I was looking for a consistent and coherent website look, rolling out from the branding work done by Doodle to design previously,  keeping the flowing shapes used in the branding work. The aim was for a clean and simple website that was an initial showcase for my newly launched business. 

    Libby was so easy to work with, she just quickly understood what I was looking for and completed the work to a high standard, and before deadline.

Every great design begins with a doodle. Transform your doodles into iconic designs.

Black and white photo of Libby the designer behind Doodle to Design smiling with long hair, wearing a T-shirt with a pocket design featuring milk and cookies from her past doodlewear apparel range. Background includes outdoor greenery.

Begin the journey of crafting your ideas into something extraordinary.

Client Highlights:

Multimarketing.

NZ Family Healthcare.

Locus.

Spring Sheep Milk Co.

Walter & Wild.

Pharmacare.

Milkio.

KS Holdings.

Unified Brands.

Multimarketing. NZ Family Healthcare. Locus. Spring Sheep Milk Co. Walter & Wild. Pharmacare. Milkio. KS Holdings. Unified Brands.